Leo Burnett

At Leo Burnett our purpose is to be the world's best creator of ideas that truly move people...bar none.
Together with our partners, we strive to put a meaningful human purpose at the center of our clients brands, to transform the way people think, feel and ultimately behave.

Young & Rubicam

We are a creative company with 186 offices and 7000 colleagues united around a single mission: To Resist the Usual.

We believe that resisting the usual creates brands that are irresistible to consumers.

We are anti-usualists. We are Believers. We love what we do.

Lowe

We believe the very best talent, working as a community in an environment of openness, supportiveness and humility leads to the creation of the greatest service we can render a client - High Value Ideas.

TBWA

TBWA = Disruption.

Disruption is a tool for change and an agent of growth: a working methodology and a life view philosophy.

Disruption is the art of asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas.

Ogilvy

We believe our job is to help clients build enduring brands that live as part of consumers' lives and command their loyalty and confidence. How we go about doing this is through a proprietary way of thinking and working that we call 360 Degree Brand Stewardship ®.

Saatchi & Saatchi

Lovemarks thinking is the unique way we look at the relationships people have with products, services and entities. Lovemarks are the future beyond brands because they inspire Loyalty Beyond Reason. They’re also capable of generating sustainable growth beyond normal expectations.

Draftfcb

6.5 Seconds That Matter™ is our litmus test for generating great work. It's a process that welds together creativity and accountability to produce ideas that deliver a return, all within the short window of time consumers give us to totally engage them with a client's brand.